Almighty
From 2004 through 2016, I was partner of Almighty – an advertising & digital marketing agency in Boston, working with clients such as New Balance, L.L. Bean, PUMA, Disney Parks & Resorts, TEDx, 47 Brands, NEMO Equipment, among others. Along with my external client work, I managed the agency's branding & design. Over those 12 years our business evolved from full-service advertising & flash sites in the early years, to more focused strategic digital offering as the advertising, marketing & digital worlds evolved and we focused our efforts. As such, we re-branded over the years to evolve with time, and adapt to our agency's personality & mission. Our initial vibe was very much of a small rogue agency wanting to make noise and disruption in the ad world, while our final identity focused on minimalism and clean design, reflecting a more sophisticated & confident approach evident in our work.